A Little Guidance Goes a Long Way: Flush with Cash but No Infrastructure, JVG Helps G-dcast Find its Legs
Think Jewish education can’t be fun? Think again. With its videos and apps, G-dcast is teaching Torah, and kids and adults are paying attention.
But in 2010, G-dcast’s future was uncertain. Although G-dcast had an infusion of cash and lots of media buzz, the founder, Sarah Lefton, had no staff, no infrastructure, no systems, no networks, and no management experience.
The Dual Investment Program changed all that. Over the course of the two-year program, from 2010-2012, Sarah re-envisioned her strategy, re-prioritized her goals, and built her infrastructure. Smarter and stronger, G-dcast was then able to ramp up at a staggering rate.
Just two years since completing the program, G-dcast now:
- Has a $1 million budget.
- Employs 7 people.
- Functions under the guidance of an accomplished board of directors.
“Thanks to the JVG, I think we’ve really truly made it over the start-up hump,” says Lefton. “Now, survival is anything but assured, but it won’t be because we didn’t shape up.”