Sarah Lefton
G-dcast
www.g-dcast.com
G-dcast is a media production company with a bold educational mission: to raise basic Jewish literacy, demystify core Jewish texts, and spark great conversations with entertaining short films and games delivered for free online. As education becomes decentralized in our wired era, programs, money and attention should be spent on initiatives that meet people where they are, rather than where we wish they were in synagogues, day schools, and community centers. G-dcast believes that substantial learning can – and must – happen through online media, and that real world Jewish institutions will, despite trepidation about the Internet, benefit from such efforts.
Bio
Sarah Lefton is the executive director and producer of G-dcast. With a background in educational digital media and marketing, she started her own clothing brand, JewishFashionConspiracy.com, and has written for a number of Jewish and secular blogs about arts and culture. A past President and part of the founding group of San Francisco’s pluralist independent Mission Minyan, and a marketing consultant sought-after by Jewish organizations and consumer brands, Sarah’s writing has been in The New York Times and The San Francisco Chronicle. She serves on the board of the JCC of San Francisco and chairs its Jewish adult education committee.